招牌

signboard / shop sign / reputation of a business

Characters and words in 招牌

to recruit / to provoke / to beckon / to incur / to infect / contagious / a move (chess) / a maneuver / device / trick / to confess

招 = 召 + 扌 : In front of the aorta (ao1), James II of England (zh) gives a blazing speech to recruit (招) new followers. Before giving his speech, he called everyone together via intercom (召). While speaking he is waving a toy claw (扌), which reminds many listeners of a weapon and thus provokes (招) many of them. Nevertheless, the ideas James II of England puts forward in his speech are quite contagious (招).

牌

pái = p + ai2

mahjong tile / playing card / game pieces / signboard / plate / tablet / medal / CL:片[pian4],個|个[ge4],塊|块[kuai4]

牌 = 卑 + 片 : Pinocchio (p) is playing with Mahjong tiles (牌) in the airplane's kitchen (ai2). There is a price to win: a DVD (片) about the Alpes (卑). Pinocchio definitely wants to win the DVD, so he keeps playing again and again.