外宣

(abbr. for 對外宣傳|对外宣传[dui4 wai4 xuan1 chuan2]) (one's own) international public relations efforts / (another nation's) external propaganda

outside / in addition / foreign / external

surname Xuan

to declare (publicly) / to announce

(derog.) China's foreign propaganda machine (esp. since c. 2009)