传媒

media

to pass on / to spread / to transmit / to infect / to transfer / to circulate / to conduct (electricity)

biography / historical narrative / commentaries / relay station

medium / intermediary / matchmaker / go-between / abbr. for 媒體|媒体[mei2 ti3], media, esp. news media

Shanghai Media Group

Communication University of China (CUC), the highest institute of radio, film and television education in China