to set up / to arrange / to establish / to found / to display
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Recently Sherlock Holmes had less and less customers, so he wants to set up an advertising campaign. He starts in the elevator's bathroom setting up an advertising column. It is lying on the floor, and Sherlock tries to lever it up using a halberd.
Mnemonic symbol: a chocolate factory. Charlie Chaplin (ch) is overjoyed to see that in the anglepod's living room (ang3), a small chocolate factory (厂) is for sale. He buys it, shaves his mustache, grows his hair a bit and renames himself to Willy Wonka to live in the chocolate factory.