羞辱

to humiliate / to shame / humiliation / indignity

shy / ashamed / shame / bashful / variant of 饈|馐[xiu1] / delicacies

disgrace / dishonor / to insult / to bring disgrace or humiliation to / to be indebted to / self-deprecating / Taiwan pr. [ru4]

to attack publicly / to stage a denunciation campaign