lifetime / generation / group of people / class / classifier for generations / (literary) classifier for people
辈
=
车
+
非
:
Beelzebub (b) successfully affected the lives of whole generations (辈) by alluring them with expensive cabriolets (车). In the Eiffel Tower's bathroom (ei4) he is sitting in one of his cabriolets and looking through a lifetime of negatives (非), each taken when he spoiled another victim.